Consumer Intent Is More Powerful Than Demographics

Why Consumer Intent Is More Powerful Than Demographics – Think with Google:



"Getting started with moments of intent Knowing your consumer's intent means you can meet them in the moments that matter and deliver helpful content. Here's how you can start to put intent at the center of your strategy:



Be there 

When your potential customers turn to Google and YouTube in their moments of need, make sure you are there. Use Google Trends to explore search trends and queries in your category to understand what consumers are looking for. Make sure you are there and useful in these moments of intent.



Be useful 

Once you've ensured you're there to meet your customer, you then need to be useful in that moment. Otherwise they will simply move on to another brand. Our research shows 51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.



Programmatic 

Helps Brands Make the Most of Micro-Moments See how programmatic can help marketers identify and win these moments.



Think about unique, tangible ways your brand can help solve a problem or make life easier in real-time during a micro-moment. 

Here are some examples to get you thinking: Provide local inventory information so they can see what's in stock nearby. Develop how-to videos. Offer the ability for consumers to seamlessly check out with an "instant buy" button."



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