AdExchange is a place where people can sign-up for affiliate accounts and then trade/watch each other's ads to make money for each other. Accounts are randomized on the server and sent to each client.
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DoubleClick Ad Exchange connects ad networks, agencies and third-party demand-side platforms with a vast global inventory in real time. Find the choice, quality and scale you need to drive results. http://ift.tt/1MQjoJN
Basically, an ad exchange is just a big pool of ad impressions. Publishers tip their ad impressions into the pool hoping someone will buy them. Buyers then pick which impressions they wish to purchase using technologies like demand-side platforms. Those decisions are often made in real time based on information such as the previous behavior of the user an ad is being served to, time of day, device type, ad position and more. http://ift.tt/1icJs0i
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December 22, 2015 at 03:51AM
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